Digital Wellbeing · 2026

StopDoomscrolling

Learn to be bored again.

Endless feed.
Empty feeling.
Choose real life.
Scroll — but on purpose
01The definition

What is doomscrolling?

The compulsive, endless scrolling through negative or trivial content — no goal, no end, and nothing in it that does you any good.

You only meant to “check your phone for a second.” Forty minutes later you've seen hundreds of posts and can't recall a single one. No conclusion, no result — just the vague sense that time has quietly vanished.

02The cost

What it does to you

01

Fractured focus

Constant switching trains your brain to jump. Afterwards, deep, sustained attention — reading, thinking, working — becomes noticeably harder.

02

Sleep & restlessness

Late at night in bed, blue light and emotional content keep your nervous system awake. You're tired, but wired inside.

03

Low mood

Negative headlines and comparisons with staged lives leave behind anxiety, envy, and a diffuse sense of dissatisfaction.

04

Lost sense of time

Without a natural stop, minutes blur into hours. What's left is emptiness instead of rest — the time is simply gone.

03The insidious design

Why you don't stand a chance

The feed is no accident. Thousands of engineers optimised it for one goal: to keep you as long as possible. Your attention is the product being sold.

Infinite scroll

No bottom of the page, no natural exit point. The feed never stops, so you never stop.

Autoplay

The next video starts on its own. The decision “keep going?” is quietly taken out of your hands.

Variable reward

Like a slot machine: sometimes boring, sometimes a hit. That unpredictability is the most addictive part of all.

Personalisation

The feed learns from every swipe what keeps you — and serves up exactly more of that, even when it's bad for you.

You are not the customer.
You are the product.
04The mechanics

The dopamine loop

Dopamine isn't the “happiness” chemical — it's the craving chemical. It doesn't fire at the reward, but in anticipation of it. That's exactly what the next swipe is aiming for.

1
Trigger

Boredom, stress, or a free second — your hand reaches for the phone automatically.

2
Stimulus

You scroll. Colours, faces, motion. Your brain expects: something good is about to come.

3
Reward

Sometimes a hit, mostly not. It's precisely that maybe that releases dopamine.

4
Craving

The anticipation is stronger than the reward. So, one more swipe. And another.

and round again — less and less reward, more and more craving
The recovery

Give your brain a break
from the dopamine barrage.

Your reward system was never built for non-stop stimulation. Every swipe fires dopamine — and when the barrage never lets up, your receptors down-regulate. The result: your baseline drops, and perfectly ordinary things start to feel flat and dull. Only in the pauses can the system recover and recalibrate. After that, real life becomes rewarding again — without a feed constantly having to raise the stakes.

05The counterforce

Boredom is
not a bug.

It's space. When no more stimulus comes in, your brain switches into its default mode — the state where creativity, planning, and self-reflection are born.

Every time you fill an empty minute with scrolling, you steal from your mind exactly the pauses your best ideas come from. Bored children invent games. Bored adults solve problems — if you let them.

Stop Doomscrolling — a person looking up from their phone toward a lake in the mountains.
Real life — a window, coffee, a lake, a book, the outdoors.
06The way out

How you get out

It isn't willpower that beats the algorithm — it's friction. Make scrolling inconvenient and the alternative easy.

01

Screen to greyscale

Switch your screen to black and white. Without punchy colours, the feed loses much of its pull.

02

Build in friction

Remove the app from your home screen, log out, set time limits. Every extra hurdle breaks the autopilot.

03

Feeds & autoplay off

Disable “for you” feeds and autoplay in the settings. Take the stage away from the algorithm.

04

Phone out of the bedroom

A real alarm clock instead of a phone. No scrolling as the first and last thing of your day.

05

Get bored on purpose

Practise 10 minutes a day with no stimulus: wait, walk, look out the window. Sit with the urge.

06

The 3-second check

Before you open the app, ask yourself: “Why now?” Often, that pause alone is enough to let it go.

Start small.
Today.

Put the phone in the other room. Sit down. Endure the first boring minute. It's the beginning.

Digital Wellbeing. Real Wellbeing.
Be present. Be you.